Flower Friends

Willem van Rhijn

By early 1989, Willem had seen enough of being a plumber. He wanted something different and got in touch with Bert Heemskerk. Willem's question, "Do you have something for me?" was answered positively after just one hour. A job as a line driver in England had just become available. Only two weeks Willem was inducted and after that he was on his own. No understanding (yet) of flowers, so he was forced to use stickers to put the names of the flowers on the packages.

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Grower Tilburg Orchids

Jump into the vibrant world of Tilburg Orchids, where a variety of beautiful Cymbidium orchids grows in a sprawling 30,000m2 greenhouse, destined for all corners of the world. Three years ago, Han van Tilburg took over the running of this thriving nursery. We talk to him about the art of growing the magnificent, but also certainly laborious, Cymbidium. Read along:

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Funeral flowers

When a loved one has passed away, people want to say goodbye in a suitable way. Funeral flower arrangements are a beautiful way to do this. Flowers bring a piece of peace during the funeral. In addition, flowers bring comfort and a token of sympathy to the family and loved ones of the deceased. We attended an Open Funeral Day where florist Leonie Koffeman of Bloem & Bijzaak inspired us with beautiful creations and told us about (making) funeral arrangements.

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Grower Peeters Hortensia

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Flying Dutchmen

In the world of floral commerce, there exists a unique and time-honored tradition known as "Lijnrijder," a term that loosely translates to "Line Driver" in English. While it may not involve ghostly apparitions like the legendary Flying Dutchman, this tradition carries a rich history dating back to the 18th century in the Netherlands.

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Styletrend Playful Construction

The Flower Council of Holland and others have again drawn up various style trends for 2024. Over the coming months we will be sharing a trend every month, so you are fully informed and can apply the trends in your creations. After the style trend Viva la Vida, it is now the turn of the colourful style trend Playful Construction. Besides information, we also share inspiring images from our photoshoot where this style trend takes centre stage.

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Styletrend Meaningful Earth

Several style trends have again been developed for 2024 by the Flower Council and others. This month, we share with you information and inspiration about the style trend Meaningful Earth. This trend revolves around our earth, as a symbol of fertility and a connection to our history. We are concerned about the imbalance in society, both socially and climate-wise. Biodiversity and circularity are very important for a healthy living environment.

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Employees with passion: Hans van Gent

In 1985, A.Heemskerk BV was looking for English-speaking salespeople. Since Hans van Gent had spent six months in Australia, the language was not a problem. He was working in defence at the time and early dismissal was not allowed. As Hans had no knowledge of flowers, he "applied" to Heemskerk no less than eight times. The first time for real, the other 7 to get a day off from defence and join a line, to learn the trade. On the first visit, Hans came to the interview neatly dressed. Everyone at Heemskerk walked in their work clothes, which immediately earned Hans the nickname: "het Heertje".

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Viva la Vida style trend

The Flower Council of Holland and others have again drawn up various style trends for 2024. Over the coming months we will be sharing a trend every month, so you are fully informed and can apply the trends in your creations. We kick off with the Viva la Vida style trend. With everything that is happening in the world - think of all the crises - a lot of people feel a greater need to celebrate life. To just block out the misery and negativity for a moment. That is what the Viva la Vida style trend is all about; an explosion of cheerfulness and exuberance, full of passion, colour and expressiveness.

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Grower Groene Tint

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Theme of the month: companion planting

Some plants love company and can be put together very nicely in a pot. It looks nice, they reinforce each other and keep diseases and pests at bay. We call this companion planting, or combination planting. But which plants are good to combine? What should you pay attention to? We will be happy to tell you more about it.

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Grower of the month: ANSU Vanda

ANSU Vanda is an orchid nursery in Wateringen, South Holland. Every week the com-pany sells a quarter of a million flowers and plants, a large proportion of which go abroad. ANSU is Europe’s only supplier of the Vanda, the world's most exclusive or-chid. With breeding and propagation in Thailand and marketing and sales in the Netherlands, they have an attractive and reliable concept.

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Employee of the month: Joppe Koning

Joppe Koning joined the Heemskerk Flowers team on 1 May of this year. Joppe is a real numbers guy. As Business Controller, he focuses on analysing reports, identifying areas for improvement, discovering where we can cut costs or where we can make work processes easier. This is really important work! Especially in view of the strong growth that we are experiencing as a company, which creates a growing need for insight and overview in a ever more complex environment. Joppe tells us in simple terms about his work, his first experience of working for a family business like Heemskerk Flowers, and also where you can find him during his holidays this summer.

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Theme of the month: layered spaces trend

We have discovered in recent years that we can easily transform or divide up spaces. Living spaces were used as offices, childcare facilities or study areas. So rooms were used for multiple functions. This creates a certain layering, with functional furniture. This trend has continued, and you can now see it reflected in flowers and plants as well. We would like explain this and show you some examples.

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Partner with Passion: Daan Kromhout

Daan Kromhout is one of our Partners with Passion. They are a leading supplier of glass, pottery and decorative items. They recently relocated, and we were invited to visit their new premises in Rijsenhout. We’d like to take you along! We are meeting with Roy Witmaar, E-commerce manager, who has worked at Daan Kromhout for nearly four years. We meet in the new premises’ showpiece: the showroom. Roy shows us the range and tells us about this great family business. Daan Kromhout is one of our Partners with Passion. They are a leading supplier of glass, pottery and decorative items. They recently relocated, and we were invited to visit their new premises in Rijsenhout. We’d like to take you along! We are meeting with Roy Witmaar, E-commerce manager, who has worked at Daan Kromhout for nearly four years. We meet in the new premises’ showpiece: the showroom. Roy shows us the range and tells us about this great family business.

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